We're Expanding: Brand Yourself with SophisticatedChic

Christen
Feb 13, 2018
3 min read

I'm always stressing the importance of personal branding and how YOU are the only person that represents your brand. But ironically, you can't build a successful personal brand on your own.

I've noticed how many small businesses lack the necessities needed to prosper and successfully develop their overall brand. There are so many different pieces that connect to the big puzzle that we call our business. And some of you don't even know what those pieces are. So, I am here to help you develop those pieces to your puzzle!

As your Brand Stylist, I want to help you represent yourself in the most professional way possible, by not just showing you, but teaching you how to market yourself to your target audience while also growing your business and your personal brand image.

What is a Brand Stylist, you ask? The entire package. I wouldn't just help you develop your personal style but also your website, your media kit and map out your social media posts, all while planning a photo shoot around you and your business which will be great content to have. I also specialize in newsletter creation as well. Having a strong mailing list, is an important part in growing your business.

If Instagram or Facebook shutdown tomorrow, how else would you reach your audience? Through email! It takes time to grow your mailing list but it is definitely well worth it when you're looking to begin marketing your products and services. You want to be able to reach your audience on all social media platforms AND through your website and newsletter, of course.

Check out the recent Sophisticatedchic newsletter here (not limited to this layout)

Newsletter's are great because you can send those out at your own pace. I like to send mine out bi-monthly to keep my audience updated and engaged. Once a month is great too, but if you're not consistent on any other platforms then your audience will probably forget about you. And that is something that you don't want to happen. People only remember what they see. So, consistency is something that I'd train you on as well.

Media kit's are a great tool to use when reaching out to potential clients and brands. They market your brand's mission and purpose, what you've done, who you've worked with and everything else that anyone would need to know in order to hire you. It's an easy and professional, eye pleasing visual that gives your audience a taste of who you are in just one click.

Check out an example of a media kit I designed here

With social media strategy, I design a social media calendar specifically tailored towards you and your business. The calendar can be used as is or as a guide to help you decide what to post every day. I also organize your content and schedule it to keep you on track. Scheduling your social media posts has got to be the best thing since sliced bread. As a CEO of a business, I know how easy it is to forget to post on social media and/or engage with your followers. But with the tools I use, I make it look easy because, IT IS!

To successfully run a business, you have to know when to invest in yourself and the time is now. It won't happen over night, but as your Brand Stylist, I can definitely help speed up the process just a little.