How to stand out in a Saturated Industry

Since starting my blog and styling business back in 2013, I've seen a lot of new comers step onto the scene. I am still very new myself but sometimes have a hard time figuring out how to stand out from everyone else. It can be a little difficult running a business in a small city like Baltimore with so many people doing the same thing as me. But it's been said that a saturated industry is a sign that there is a lot of opportunity in the market. So, I try to remind myself that the way I do things is completely different from how everyone else does it.

As I grow, my business grows and my ideas continue to evolve. I don't just want to be a stylist and/or just a blogger, but someone who is remembered for teaching and helping others grow their businesses in style. In just the short 5 years that I've been in business, I've managed to work with so many people and businesses in the industry who have taught me different ways to do what I do. There are quite a bit of things that I've picked up on that has helped me to stand out in the crowd as a fashionprenuer.

Keep reading for a few ways to stand out in your saturated industry.

Embrace change

You have to keep up with your industry and be able to recognize the gaps that other businesses don't. "Change is a synonym for opportunity". When you recognize what is needed in your industry, then you'll gain those clients and customers in need.

Quite a bit of people reach out to me inquiring about the styling and blogging business and how I got started. So, I decided to plan events that give me an others in the industry the opportunity to educate aspiring stylists, bloggers and entrepreneurs on how to stay consistent. To be honest, I haven't done much research on what my specific industry is lacking but I know that I've always wished I had a mentor or someone to guide me in the right direction when it comes to the fashion industry, so why not do it for others?

I also created an e-book that gives aspiring fashionprenuers insight on how I run my business called "The So Chic Survival Guide". It's only been a few months since I've released it, but I've learned so much since then that my routine continues to change almost everyday.

Add value

It's important to add value to other's lives with your business so that they come back for more. Make your clients feel lucky to be working with you. Like they wouldn't be caught dead working with anybody else.

I like to individually thank my clients after working with them, so I send personal Thank You cards. That may be cliche but I like my clients to feel appreciated for trusting me with their wardrobe needs. I also offer a referral incentive that gives them the opportunity to earn a reward for referring someone to me.

Differentiate your business

Study your competitors and see what you could offer your clients that's different from the norm. You can achieve success by setting yourself apart. Use your talents to hone in on your niche market.

I've always been a creative with a bunch of ideas. So, instead of just styling my clients appearance, I took on styling their brands as well. From social media content and web development, I realized that I enjoyed styling the brands of my clients to help them attract their clientele. No, I'm not a guru but I know what looks good and I know what attracts the eye.

Photographer: @photosbysyranno

Model: @mojo_jojojay

MUA: @_themelroseexp

Boutique: @houseofartoi